Mobile Marketing has been somewhat of a buzz term in recent times and how SMS can be used as an effective channel for boosting sales and brand awareness.
Statistics show that "mobile text messaging has the fastest read rate at 90% in 15 minutes with a 97% final open rate" (comScore, 2010) and that an SMS marketing campaign is "5 times more responsive than direct mail" (MMA, 2010). It is clear mobile marketing will continue dominate the use of SMS within a
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